Beyoncé Formally Introduced Her New ‘Renaissance’-Impressed Fragrance

After teasing its launch throughout the last leg of her Renaissance World Tour, Beyoncé introduced that pre-orders for her new perfume, CÉ NOIR, are open now for followers who need a piece of the Queen B. The information broke yesterday with a video on Instagram of the silver bottle (applicable after she decreed a disco-inspired all-silver wardrobe for followers and concertgoers), however at this time, Bey shared her ideas on the discharge in an unboxing clip of her personal.

“I wished one thing to be monolithic. I wished one thing to have a bit of little bit of intimacy. Proper right here, you possibly can see contained in the soul of the fragrance,” she says of the bottle’s distinctive design earlier than spraying herself with the perfume. “I truly spray this throughout the present just a few instances, gotta preserve it contemporary. And that’s CÉ NOIR, say no extra.” Anybody fortunate sufficient to attend a Renaissance present will recall that she sprayed herself with the fragrance whereas she sang “I’m That Woman.”

In line with Billboard, fortunate concertgoers who attended Beyoncé’s exhibits in Inglewood, San Francisco, Las Vegas, Phoenix, Tampa, Atlanta, Charlotte, Washington, D.C., received an opportunity to scent the brand new eau earlier than it was launched to most people. On the fragrance’s internet web page, the scent is described as having “high notes of clementine and golden honey, coronary heart notes of rose absolute and jasmine sambac, and base notes of Namibian myrrh and golden amber.” It is accessible for pre-order now and priced at $160 for 1.7 fluid ounces, although anybody who snags it ASAP may even get a free present.

Beyoncé’s CÉ NOIR is the famous person’s first new perfume since 2014’s Rise. Previous releases embody Warmth and Pulse, which had been launched in 2010 and 2011, respectively. In line with WWD, “Cé Noir, could also be a nod to the fragrance’s origin, which in line with Beyoncé’s web site, was created in France. The literal title Cé Noir loosely interprets to the phrase ‘this black.'”