November 28, 2023

To say that layers are again is an understatement. A confluence of things—from the introduction of the Dyson Airwrap to the viral butterfly reduce—has resulted in a parade of stylish shagged appears, which all appear to be distilled within the mane of Swedish influencer Matilda Djerf. Primarily based in Stockholm, Djerf is the founding father of style model Djerf Avenue and a basic embodiment of the Scandinavian way of life (assume elevated ensembles in impartial palettes, jaunts to the ocean and countryside, and modern metropolis appears). It’s an efficient aesthetic, one which has earned Djerf 3.1 million followers on Instagram and one other 1.5 million on TikTok. 

However Djerf is, maybe, most instantly related along with her full-bodied, rooty, bleached, and shagged blonde hair, a scroll-stopping function of practically each considered one of her posts. So, who’s behind this flippy, voluminous, and regularly copied reduce? That might be hairstylist Amalia Berglund (whom Djerf has been seeing for haircuts since she was an adolescent). 

“The primary time we did the reduce was in 2017, and Matilda got here to me with an thought impressed by Brigitte Bardot,” says Berglund. “As I keep in mind, I had her mother (Ulrika Djerf) within the chair when Matilda popped by, and I simply mentioned, ‘Okay, let’s do it now.’ And we did. And that was the beginning of ‘The Djerf,’ my now-signature haircut.”

The model shouldn’t be designed for individuals who need to mix in. With cascading, body-building layers reduce to be brushed out and up, it is a haircut for these trying to flip heads with a easy flip of their impossibly bouncy hair. (A bonus: As confirmed by Djerf, the reduce’s lengthy layers are simply swept into beribboned half-ups, excessive ponytails, and super-slicked midi knots for events when a pared-back look feels extra acceptable or fascinating.)

Right here’s every little thing you could find out about ‘The Djerf’—and what makes it so covetable. 

All About ‘The Djerf’


“By means of the years, Matilda and I’ve talked concerning the haircut—the way it simply blew up and went completely viral,” says Berglund. “I get requests about that coiffure on a each day [basis] nonetheless.” Berglund chalks it as much as Djerf’s personal character and approachable glamour, together with the reduce’s traditional, body-boosting versatility. “Even when you do not have full, fluffy hair, you will get an identical coiffure or a minimum of a [similar] fringe with a little bit work and the correct haircut,” she says. “When correctly layered, even the thinnest straight hair will really feel thicker and fuller!”

Djerf’s personal lengths might land on the fluffier finish of the spectrum, however Berglund insists {that a} related look will be achieved with the correct haircut and styling merchandise. However it’s the execution of the multi-faceted haircut that gives the inspiration for achievement. “Ask for smooth, flowy layers and bangs which are a component of the remainder of the hair—we don’t need anybody strolling round with two haircuts,” says Berglund. “A well-executed curtain bang ought to transfer with the remainder of the hair and virtually form naturally when dried appropriately.”

Photographs of Berglund carrying off the reduce show that the ability of the bangs actually does come right down to the mix. To attain it, the stylist shears small sections of hair away from the face, her detail-oriented strategy guaranteeing that the perimeter is integrated into the coiffure itself relatively than snipped as an afterthought. The consequence (post-styling) is a smooth cascade of upturned curls that really feel fairly, playful, and luxurious—the epitome of the ‘70s-inspired hair that’s been dominating feeds for the previous few years. 

Matilda Djerf Hair


Berglund goals to work with particular person face shapes, hair textures, and patterns, relatively than in opposition to them. “I don’t reduce by the e-book, however with the hair,” she says. “I need to transfer with the hair, and I don’t work in opposition to cowlicks or cussed child hairs.” She notes that slicing curtain bangs is a private affair, with fringe size shifting to greatest go well with the facial construction. 

That very same strategy will be utilized to styling: Reaching luxurious layers is all about taking inventory of how your hair strikes naturally and aiming to amplify that fluidity. 

Type ‘The Djerf’

Matilda Djerf Hair


Berglund recommends permitting your bangs to separate the place your half naturally falls and dealing from there. Forward of styling, spritz dampened lengths with Shade Wow’s Increase the Root Thicken and Elevate Spray, Berglund’s go-to for warmth safety and most fullness. And, in fact, a blow dryer is your BFF. 

To create a feathered impact, use a spherical brush to blow layers straight down after which away from the face. “Blow dry your bangs down on the brow, after which backward and forward, so the hair will get to half the place it naturally needs to,” says Berglund. “When you have a cowlick, you’ll be able to’t drive your hair to put the place you need it to.” If this technique sounds a contact too advanced, the Dyson Airwrap gives an opulent shortcut. “Dyson Airwrap is an incredible instrument that simply shapes hair and helps it to remain formed,” confirms Berglund. Djerf has contributed to the runaway success of the cult-loved styling instrument, one seemingly designed for her particular reduce and magnificence. 

Dyson Airwrap


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As soon as hair is curled and formed, brush out the model for final physique and bounce. The drama is the purpose: the larger, the higher. 

In case your hair proves troublesome to form, Berglund suggests choosing a warmth brush just like the Airwrap paired with ultra-light styling merchandise. And although archaic compared with Dyson’s tech, the stylist notes that Velcro rollers can present related results (and with much less injury). “Velcro rolls are heatless and straightforward to deliver in every single place,” she says. The rollers can be utilized in tandem with warmth instruments, too, permitting curls to twist down pre-brush-out. 

To complete, high off the model with a misting of efficacious dry shampoo like Klorane Dry Shampoo With Oat Milk, or a texture spray (we love Ouai’s Texturizing Hair Spray), and get to flipping!

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