December 3, 2023

Hailey Bieber is swapping sky-high stilettos and It woman loafers for dainty ballet slippers in her newest marketing campaign — and we’re undoubtedly not mad about it.

On Thursday, the rhode founder introduced the discharge of her new Peptide Lip Tints by sharing a pair of balletcore-themed photographs together with her 50.6 million Instagram followers. Within the snaps, Bieber first included a close-up shot that noticed her in a black turtleneck long-sleeve leotard, gigantic gold drop earrings, and (after all) considered one of her new lip tints within the shade ribbon. The second slide revealed the remainder of Hailey’s girly look: scrunched white ankle socks, silky pink ballet slippers, and a thick stack of gold bracelets.

Within the glam division, the A-lister wore her brunette bob slicked up right into a excessive, middle-parted messy bun (full with an identical pink scrunchie), and she or he rounded out the look together with her now-signature espresso make-up. 


“PEPTIDE LIP TINT: ribbon 🩰🩰 new peptide lip tints arriving 9/28 at 9am pst @rhode,” Hailey captioned the snaps. Her new Peptide Lip Tints may even be out there in shades toast, espresso, and raspberry jelly.

Apart from simply serving as a stylish photoshoot theme, Bieber lately shared the affect that ballet has had on her life whereas explaining how “ribbon” doubles as a candy nod to her childhood as a dancer.

“​​I was a ballet dancer, so make-up performed an enormous position as a performer,” Bieber informed Forbes on Sep. 21. “And I like making the correlation between meals and skincare and sweetness as a result of I additionally simply love meals! So I am taking all this stuff that I like in my private life and attempting to marry all of them into one area and specific that creatively by way of my eyes.”

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