September 22, 2023

After years of trial and error, I’ve my minimalist make-up routine right down to a science. For fairly a while, I’ve been loyal to the identical skincare must-haves, mascara, pores and skin tint, and blush, however the one merchandise I’ve struggled with is concealer. I’ve tried dozens of them, starting from drugstore favorites to bestsellers from prime manufacturers, however there’s all the time been a flaw, like seeing it settle into my creases, dry out my under-eye space, or be unable to offer sufficient protection to my darkish circles and blemishes. However the search is lastly over: Ilia’s True Pores and skin Serum Concealer is formally my on a regular basis go-to. 

As a buying editor, certainly one of my duties is to check merchandise and provides my sincere opinion. So, when Ilia reached out about making an attempt its best-selling concealer, I jumped on the alternative in hopes of discovering a concealer that truly works for me. And it doesn’t damage that the one-and-only Pamela Anderson is a fan of it and retains it in her purse, per British Vogue’s In The Bag sequence. My one-sentence evaluate after utilizing the True Serum Concealer? It embodies the very best qualities of all the opposite concealers I’ve tried and not using a smidge of the negatives, immediately changing into a staple in my routine. 

Ilia True Pores and skin Serum Concealer


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As a clear magnificence model, it’s no shock that the concealer incorporates efficient skincare elements, together with brightening vitamin C and Albizia Julibrissin Bark Extract, which helps to heal pores and skin, in accordance with the NIH, and might scale back the looks of high quality traces, Ilia says. In different phrases, it has anti-aging advantages, so when utilizing it to cowl and brighten your pores and skin, it’s additionally bettering the pores and skin’s barrier, which helps it maintain onto hydration. 

The serum-like concealer is creamy but light-weight and moisturizing, so it doesn’t settle into creases and is straightforward to mix. So far as protection goes, I’ve been so impressed with how just a bit dab conceals my popped pimples (I’m a picker, and I’m not pleased with it), and simply three small dots disguise my darkish circles, making me look far more nicely rested than I actually am. It appears good over basis and by itself for a no-makeup make-up look, plus the small applicator is the perfect measurement for making use of the correct amount of product to any space of your face.

The concealer has much more followers than simply me and Pamela Anderson. There are millions of five-star rankings from reviewers who say that it “goes on easily,” “doesn’t look cakey,” and “stays on all day.” One 74-year-old buyer stated it’s “the very best concealer [they’ve] ever used,” noting that it “covers under-eye darkness” and “brightens up [their] face.” Different mature consumers shared that it “goes on like silk” and “doesn’t settle in high quality traces and wrinkles.”

Coming from somebody who’s had complaints about each different concealer, the Ilia True Pores and skin Serum Concealer is definitely worth the cash. Add it to your cart right this moment together with extra of the model’s bestsellers under. 

Ilia Tremendous Serum Pores and skin Tint SPF 40

Ilia Super Serum Skin Tint SPF 40

Ilia Magnificence

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Ilia Mushy Focus Ending Powder

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Ilia Brilliant Begin Retinol Different Eye Cream

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Ilia True Pores and skin Radiant Priming Serum

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