Prime Video is about to get a dose of millennial pink. In line with The Hollywood Reporter, the streamer got here out on prime to win a bidding warfare for the rights to Marisa Meltzer’s e-book, Shiny: Ambition, Magnificence, and the Inside Story of Emily Weiss’s Glossier. The NYT bestseller chronicles the rise of Glossier and its founder, Emily Weiss, who many followers bear in mind because the celebrity intern reverse Lauren Conrad and Whitney Port on MTV’s “actuality” present, The Hills. Weiss is credited with being one of many OG girlbosses, taking her model from a weblog to a small, direct-to-consumer magnificence line to a worldwide participant within the cosmetics and skincare market, with storefronts in america and the U.Ok. and, extra not too long ago, being stocked at Sephora areas.
The e-book’s logline goes like this:
“On the heart of the story lies Emily Weiss, the elusive former Teen Vogue ‘superintern’ on the fact present The Hills turned Into the Gloss magnificence blogger who had the imaginative and prescient, guts, and searing ambition wanted to launch Glossier. She cannily turned each expertise, each assembly into a chance to gasoline her personal private success. Collectively together with her costly signature model and singular imaginative and prescient for the way forward for consumerism, she couldn’t be stopped. Simply how did a woman from suburban Connecticut with no actual job expertise work her approach into the bogs and boudoirs of essentially the most influential names on this planet and construct that entry right into a $1.9 billion enterprise? Is she solely chargeable for its success? And why, eight years later, on the top of Glossier mania, did she step down? In Shiny, journalist and creator Marisa Meltzer combines in-depth interviews with former Glossier staff, buyers, and Weiss herself to deliver you contained in the partitions of this fascinating and secretive firm. From fundraising to product launches and unconventional hiring practices, Meltzer exposes the interior workings of Glossier’s tradition, culminating within the story of Weiss herself. The Satan Wears Prada for the Dangerous Blood era, Shiny is a gripping portrait of not simply probably the most necessary enterprise leaders of her era, but in addition a chronicle of an period.”
The New York Occasions Guide Evaluate referred to as Meltzer’s e-book “a compulsively readable narrative of magnificence, enterprise, privilege, and mogul-dom” and followers of the model — and even individuals who aren’t — most likely know the road’s star merchandise, Balm Dotcom and Boy Forehead. THR provides that at one level, the model was valued at $1.2 billion in 2019 and the e-book set out to determine the key sauce to its success, positing that it needed to be extra than simply the magnetic attract of Weiss, particularly if Meltzer referred to as her out as “a woman from suburban Connecticut with no actual job expertise.”
Lindsey Anderson Beer and her firm, LAB Brew, are set to provide the collection for Prime Video. Her résumé consists of Masters of the Universe, The Kingkiller Chronicles, and Transformers: The Final Knight, so followers of Glossier and Weiss’s singular model of polished ease can relaxation simple realizing the story is in good (doubtless very manicured) arms.
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