September 22, 2023

I do know individuals who have an knowledgeable hand and information of make-up who’re nonetheless intimidated by eyeshadow, and I perceive how it may be daunting. How do you decide between cream, powder, and liquid? Do you really need a primer? Do you want a brush or can you employ your fingers? Must you get a palette or particular person eye shadows? If there have been one model to simplify all of this and create eye make-up as approachable as lip balm, it’s Advantage. And with the launch of its new Solo Shadow (accessible in the present day for InStyle readers, tomorrow for everybody else), that’s precisely what it does. 

All Advantage merchandise are equal elements stylish, easy-to-use, and efficient — a trifecta that has created a fanbase amongst Sarah Jessica Parker on the set of And Simply Like That…, Cameron Diaz, and plenty of magnificence editors (together with myself). Solo Shadow is a buildable cream-to-powder pigment with a matte, comfortable wash-finish.


Advantage



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$24

The model was variety sufficient to ship me all the assortment over a month in the past, permitting me ample time to experiment. My consensus? Solo Shadow is a flower with out thorns. It’s creamy and straightforward to use. Whilst you solely have about three seconds to smudge and transfer it round earlier than it units utterly, your eyeshadow shouldn’t be going to budge a millimeter — no matter warmth, rain, sweat, or no matter different parts you throw at it. Solo Shadow was unphased even by my hooded eyelids, oily pores and skin, and New York Metropolis’s insufferable warmth.

This wouldn’t be a Advantage product with out skincare elements within the components. As such, it’s created with chamomile, calendula, sunflower seed oil, and magnolia bark — an antioxidant-rich mixture that’s light and soothing, anti-aging, and hydrating. 

It is available in eight shades, six of which I might take into account neutrals with the outliers being a wealthy navy blue (Midnight) and a forest inexperienced (Viper) for these open to experimenting with approachable boldness. The 2 shades I like to recommend for anybody and everybody because of their versatility and neutrality, are Studio, a rose-mauve taupe, and Vachetta, a honey beige.

To accompany the launch of those shadows is Advantage’s second-ever make-up brush, Brush No. 2, which is made with comfortable vegan bristles which are appropriate for even probably the most delicate eyes. 

Merit Brush No 2

Advantage



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$20

If this Advantage launch goes the best way most do, it’ll rapidly promote out and amass a really lengthy waitlist. So, benefit from the chance to buy Solo Shadow a day earlier than everybody else. 

Merit Eyeshadow Brun

Advantage



Purchase Now

$24

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